‘The Perfect Start to… Summer’ campaign continues with The Championships, Wimbledon, Champagne Lanson’s 40th-associated year with the world’s favourite tennis championships. As the Official Champagne Sponsor, Champagne Lanson is the only Champagne poured throughout The Championships, an accolade Champagne Lanson is proud of and has held exclusively for 16 years, since 2001.
Champagne Lanson will officially launch its NEW organic Green Label Champagne exclusively in the bars and hospitality marquees in the grounds of The All England Lawn Tennis and Croquet Club. And that’s not all… to complement Champagne Lanson’s organic Green Label Champagne, Lanson will also be revealing its 40th-anniversary neoprene bottle cooler jackets.
Its chosen colour for 2017 will be green with white stripes to resemble a tennis court, which will resonate with the Club’s heritage and Lanson’s 40th anniversary celebrations. Champagne Lanson’s limited edition Wimbledon foil White Label Sec NV bottles, which are very synergistic to the all-white clothing rule upheld at The Championships, will also be available in bars and restaurants throughout The Championships; in addition to Lanson’s popular Black Label, Extra Age and Rosé Label Champagnes.
Paul Beavis, Managing Director, Champagne Lanson International says: “We are delighted that Champagne Lanson has reached such an incredible milestone through our partnership with The Championships, Wimbledon. Once our unique style of Champagne is tried by visitors to The Championships, we hope they will become advocates. We also
hope to build on this with the launch of our new organic Green Label Champagne and through our other fun campaigns outside the bottle, like our celebratory green neoprene bottle cooler jackets and White Label Wimbledon foil bottles, so that our partnership with The Championships, Wimbledon continues to be nurtured and cherished, our wines continue to be enjoyed and our innovations can carry on, year after year.”