Waitrose has become the first supermarket to start exporting English wine to China.

As part of the supermarket’s support of the English wine industry, four English sparkling wines will be sold through the Royal Mail store on Tmall, the huge Chinese online marketplace operated by Alibaba Group, from 12 April.

With over 100 wines available to choose from, Waitrose said its export and wine buying teams whittled the range destined for China down to four sparkling wines – two whites and two rosés. Included in the selection are wines from Ridgeview in Sussex, Wiston Estate in West Sussex, and Camel Valley in Cornwall, as well as the Leckford Estate Brut, which is made from grapes grown on the Waitrose farm in Hampshire.

Source: www.kamcity.com

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