Q&A with Didier from Say it with Champers

18th May 2020

Didier Penine from Cockfield who has launched Say It With Champers which is a gift site where you can personalise your champagne gift. 
Picture: Mark Bullimore Photography

Nothing says celebration like Champagne does. Personalised Champagne is a great new alternative gift idea which gives your loved ones a customised Champagne present that is sure to impress.

What area of the drinks market do you cover?
My business is a personalised Champagne and mini Prosecco company that caters for both the general public and also for businesses. Currently we are the only personalised Champagne company to have a family produced Champagne thanks to my relatives in Festigny, they are a 7th generation grower/producer and the quality of their bubbly is superb. The bubbly is produced using the same techniques from generations ago and as a result is a vegan Champagne, the Neveux-Rousseau vegan bubbly can also be purchased without personalisation through the website.

How does your personalised service work?
My service works in two ways, for the general public I have a large selection of designs for people to choose from, roughly 60 designs spread across approximately 25 occasions such as anniversary, birthday, wedding and so on. The customer will choose the one they like, add their custom text, the order is processed and then shipped and delivered. For businesses we design a bespoke label around the company logo and branding which they will then use as staff rewards or corporate gifts.

Which is your favourite design and why?
My personal favourite is one of the Valentine’s ones. This particular one the design is stunning, it is totally different to anything else I have seen and my designer did a fantastic job with it. Although it is under the Valentine’s category, there would be nothing stopping people using it for an anniversary, birthday, engagement, or any other similar occasion – the thing I like about this design is that it is very elegant and simple, but striking and unique at the same time. My best selling label is the classic birthday label, the design is classy and elegant and looks perfectly fitting for any occasion whether it be an anniversary, birthday or wedding.

Tell us more about your mini Prosecco range.
We have a number of designs available for people to choose covering occasions like birthday, baby girl/boy, wedding and so on. People will typically buy them as wedding favours, or to toast at an anniversary party and with it being possible to personalise each bottle around each guest it adds that personal touch that helps create memories and makes your event stand out from the crowd.

Is there any funny story you could share with our readers?
About 3 months after first starting trading I had a very unusual bottle ordered from a customer. They had chosen our birthday design which has a cake, balloons and bunting and a clear party feel to it. Rather than purchase it for a birthday gift, they sent it to their ex-partner with some very interesting messages, I doubt very much you would be allowed to type what they put, but the general theme was that they were much happier without them! I thought this was brilliant, and in fact, this was the trigger for me to design my very own ‘divorce‘ themed bubbly! The general idea is to send it to someone who has just been through a breakup to cheer them up, having said that we will send anything within reason!

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