English Wine Week kicks off this Saturday 24th May with a record number of participants and extensive coverage in both trade and consumer media. The national campaign, designed to raise awareness and availability of English wine across the UK, has broken all records this year, with multiple retailers such as Waitrose and Laithwaites, independent retailers, restaurants, pubs, hotels and vineyards, small and large, across the entire country running special events and promotions, including tastings, winemaker dinners, food and wine matching and vineyard tours. English wine producers are also reporting a spike in demand for their wines as consumer interest is fuelled in the run-up to English Wine Week.
Julia Trustram Eve, marketing director of English Wine Producers, agrees. “There is a real buzz around English wine at the moment. With a record-breaking 2013 harvest and an impressive trophy and medal haul at the International Wine Challenge, the whole industry is riding high. We want to share this enthusiasm with the British public, encouraging as many people as possible to go to an event in their region and try some English wine. We’re confident they won’t be disappointed.”
Project manager, Zoë Davey, has been inundated with requests for promotional materials, such as posters, leaflets, bunting and tent cards, sporting the new English Wine Week logo, with some items running low on stock due to unprecedented demand. Most of the point-of-sale items are available free-of-charge to those running special tastings and events throughout the week.
“We’re absolutely thrilled with the response from the trade”, says Zoë. “People have really embraced the idea and are very supportive and positive about English wine. It’s definitely on their radar now. We’ve been contacted by multiple grocers and specialists, independent retailers, restaurants, hotels and of course, the producers themselves. There are so many exciting activities taking place across the country, all of which will encourage people to taste English wines and find out more about them.”
For a list of events taking place throughout the country, visit English Wine Week Events. The English Wine Producers website offers producers, retailers, hotels and restaurants the facility to upload their individual events and visitors to the site can search events by region. English Wine Producers have also been posting ‘events of the day’ on Twitter throughout the month of May and social media has played an important role in raising the profile of English Wine Week.
For information on English Wine Week and to order promotional material, contact :
Zoë Davey, English Wine Week Project Manager
Tel : +44 (0)7970 340069
Email : [email protected]
Twitter : @englishwineweek