Champagne Lanson’s ‘The Perfect Start to… Summer’ campaign will begin with its exclusive Champagne sponsorship of Chestertons Polo in the Park on 9th June 2017. This will be Champagne Lanson’s third year with one of the most hotly anticipated fixtures on London’s sporting and social calendars. Champagne Lanson will once again be recreating its largest outdoor Champagne Garden, overlooking the field of play at Hurlingham Park – a glamorous focal point at last year’s event.
In 2017, Champagne Lanson plans to theme its sponsored areas predominantly white to highlight its White Label cuvée (one of the first Champagnes designed to also work with flavour enhancers such as a zest of an orange or lemon, a slice of strawberry, or a sprig of fresh mint). It will have its Magnum, Methuselah and 75cl formats of its White Label cuvée as a theme across its now legendary Champagne Garden; as well as Magnum and 75cl bottles of its popular rosé label (which remains the UK’s No.1 non-vintage brut rosé Champagne).
Combining world-class sport, a host of London’s most exciting Polo players, restaurants and Europe’s longest outdoor Champagne bar, Chestertons Polo in the Park is the perfect setting for polo fans and London’s social society to kick-off the summer season in style.
Paul Beavis, Managing Director, UK & International says: “As a brand that embodies excellence, innovation and celebrates achievements, Champagne Lanson continues to be proud of its association with Chestertons Polo in the Park.”