Champagne Castelnau has strengthened its marketing team with the appointment of experienced drinks marketing professional, Olivier Legrand, in the role of Marketing and Communications Director.
Legrand, who took up the position at Champagne Castelnau at the beginning of this month, joins with an impressive C.V. including a master’s degree in International Wine & Spirits Business from Burgundy Business School and senior marketing roles at Inter Rhône and Champagne Nicolas Feuillatte.
Legrand will be responsible for building brand awareness for Champagne Castelnau, especially in export markets, and for developing a strong marketing programme for the brand which, following its centenary, launched creative new communications and contemporary packaging in 2017. He will also play an important role in the opening in 2020 of the brand’s new home in Reims, Villa Castelnau, an ambitious project launched last year when Champagne Castelnau bought the historic Villa Tassigny.
Managing Director of Champagne Castelnau, Pascal Prudhomme said of Legrand’s appointment
“I am delighted that Olivier Legrand has joined our dynamic team. He brings exactly the right experience and approach to the role, and will play a pivotable part in our goal to sell more than a million bottles in 2020”
Photo credit: Vinobox Studio