2018 is set to be the House of Lanson’s 17th-year as the Official Supplier of Champagne to The Championships, Wimbledon. The House already has a long-standing 41-year relationship with prestigious All England Lawn Tennis Club.
This follows on from Lanson’s recent and successful partnership with Chestertons Polo in the Park in June which saw its larger Magnum and Methuselah formats break record sales levels, with total value up 7% and Lanson’s large format increase by 12%.
Lanson will continue to promote its new Green Label Brut Organic as part of a wider Lanson ‘Wimbledon-themed’ marketing activation programme, which last year saw an unprecedented 133 activations around the country, making the summer season yet another key highlight for the brand.
And that’s not all, to complement Lanson’s limited edition Green Label, the multi-award-winning Champagne House will also have its popular and collectable Wimbledon-themed green neoprene bottle cooler jackets available to Wimbledon guests as well as in major retail outlets. Lanson’s limited edition White Label Sec NV bottle, which is very synergistic to the all-white clothing rule upheld at The Championships, will also be available throughout the fortnight; in addition to Lanson’s popular Black Label, Rose Label and Cuvée Extra Age Champagnes.
Lanson is thrilled to have been asked to create an exclusive design of its Green Label Brut Organic Cuvée to commemorate the 150th celebrations of the All England Lawn Tennis & Croquet Club. This small stock will be served at 150th events throughout 2018 and is only available to members of the Club.
Paul Beavis, Managing Director, UK & International says: “As a brand that embodies excellence, innovation and celebrates achievements, Champagne Lanson continues to be proud of its achievements and its selective sponsorship programme and above all our association with The Championships, Wimbledon.” Beavis concludes: “We know that our unique style of Champagne is liked and enjoyed by customers; and due to the demand of our neoprene bottle cooler jackets last year, we will be repeating them again this year. They are fun, collectable and cherished.”